Terms & Conditions

These Terms and Conditions apply to the BE THE MEISTER on all digital channel programs (hereinafter “the program”) and by entering into this program, entrants will be deemed to have read and accepted these terms and conditions and agree to be bound by them.

1. Promoter

The promoter of this program is Jägermeister Canada (hereinafter “Jägermeister”), a company incorporated under the laws of Canada with registered office and is managed by PMA Canada on their behalf.

2. Eligible Entrants

This program is open to all Canadian residents that have reached the legal drinking age in their province at the time of entry; except for employees of Jägermeister and/or Jägermeister Promotion und Service GmbH, their families or anyone else associated with this program, its operation or promotion.
The entrant acknowledges and agrees that his or her entry will not be obscene, defamatory, libelous, threatening, harassing, hateful, racially or ethnically offensive, or encouraging of conduct that would be considered a criminal offence, gives rise to civil liability, or violate any law.

3. Entry

Entry into this program is free of charge and fees and no purchase is necessary to enter this program. Entrants bear no costs other than those incurred by connecting to the Internet (BeTheMeister.com) where the entrant has to apply for the application and post relative digital content that fits the Jagermeister brand and tag them using the #JagermeisterCanada #BeTheMeister

  • follow @JagermeisterCanada
  • during the program period, upload and share a photo on Instagram
  • tag the photo with the Hashtag #Jagermeister Canada #BeTheMeister
  • Content will be evaluated by the Canadian Jagermeistr team to determine quality and fit.
  • The more a entrant uploads content the higher their chances of their application being reviewed
  • The program will start on June 1st at 5 PM EST and end on November 1st at 3 PM est (hereinafter “program Period”).
    Entrants may submit as many entries as they wish per week and during the program period but no entrant may win more than one prize.

    4. Performance & Prizes

    Applicants that are approved will receive a confirmation email with the golden seal congratulating them. Soon after they will start to receive the benefits of being a Meister. Benefits include*:Tickets to upcoming festivals, Jagermeister branded apparel, Special invite to private events, Social support on JagermeisterCanada FB and Instagram . * Prizing will vary depending on availability and will be personalized depending on the needs of the entrant and so long that Jagermeister Canada may agree that it is a good fit. The winners will be selected by the Jägermeister Digital Marketing Team (hereinafter “the team”). The team will choose the winner in their free discretion, based on the quality of the entries. The 2 winners will receive a Trip to Germany. The winners will be notified via email or phone on October 31st. Moreover, the winners will be notified via direct message from the team including further information.

    Before the prize can be sent to the winner he/she must submit his/her name, contact data and a copy of their identity card (all winners must have reached the legal age limit) to mjones@PMAcanada.com within 96 hours after course of the dates cited above. Otherwise, their claim to the prize will be forfeited and a new winner will be selected.

    Prizes are subject to availability. In the event of unforeseen circumstances, the Promoter reserves the right (a) to substitute alternative prizes of equivalent value and (b) in exceptional circumstances to amend or foreclose the promotion without notice. No correspondence will be entered into. The decision is final.

    Participation via program services is forbidden. Jägermeister reserves the right at its sole discretion to disqualify any entrant it finds to be tampering or to have tampered with the program or to be acting in violation of these Terms and Conditions.

    5. Data Protection

    Jägermeister will process no data of the entrants. Any personal data relating to the winners will be used solely in accordance with current [Canadian] data protection legislation and will not be disclosed to a third party without the winner’s prior consent. The winners of this program will have to submit personal information to Jägermeister which form personal data according to the Canadian Data Protection Laws, especially personal data of the identity card, e.g. name, date of birth and address other contact details, e.g. E-Mail-address.

    The winner agrees that Jägermeister collects, stores and processes the abovementioned personal data for the sole purpose of performing this program, i.e. identifying the winners and submitting the prize to them.

    The winner agrees to the use of his/her name and image in any publicity material.

    If a winner wishes specific information concerning the collection, storage or processing of his data or if he wishes to access, rectify, cancel or oppose that personal data, the winner shall contact Jägermeister via jagermeister@pmacanada.com or via:

    PMA CANADA 281 Oak Park road suite 400 L6S 7S8 Canada

    6. Liability

    By entering this program each entrant confirms that his/her entry is their wholly-owned creation and, to the extent that such entry makes use of any third party materials, that these have been fully cleared unless they are no longer protected by copyright or other intellectual property rights. Entrants will keep Jägermeister harmless from any claims in relation to their entry that the entry infringes the personal or proprietary right of any other person.

    program entries, profiles, and photos and upon submission become the property of Jägermeister and each entrant cedes any claims of ownership or rights therein upon submission of their entry into the program. All image intellectual and copyrights go entirely to Jägermeister.

    Each entrant also confirms that anyone depicted in an entry has given their permission for the inclusion of their image in the entry and the use of the entry including their image by the entrant and the Promoter.

    7. Terms of Use CHANNEL

    This promotion is in no way sponsored, endorsed or administered by, or associated with Instagram or any other Social Network. You are providing your information to Jägermeister and not to any other party.

    Next to these Terms and Conditions Instagram’s Terms of Use are applicable http://instagram.com/about/legal/terms/.

    8. Miscellaneous

    If any provision of these Terms (or part of any provision) is found by any court or other competent authority to be invalid, unenforceable or illegal, the other provisions will remain in force. If any invalid, unenforceable or illegal provision would be valid, enforceable and legal if some part of it were deleted, the provision will apply with whatever modification is necessary to give effect to the commercial intention of the parties.

    These Terms and any non-contractual obligations arising out of or in connection with them will be governed and construed in accordance with the law of the Federal Republic of Germany. The courts of the city of Braunschweig, Germany, will have exclusive jurisdiction to settle any dispute or matter of difference which may arise out of or in connection with these Terms.

    9. Imprint

    Mast-Jägermeister SE
    Jägermeisterstraße 7-15
    38296 Wolfenbüttel
    Telefon: +49 (0) 5331 81-0
    Telefax: +49 (0) 5331 81-456
    Management Board:
    Michael Volke (Chairman), Denis Schrey
    Societas Europaea with Headquarter in Wolfenbüttel
    District court of Braunschweig Business Register no. B 7599
    UST-ID.: DE 116 887 214